I can't remember if anyone has brought this up before, but the "normal looking doll as an alternative to Barbie" idea is hardly new, or even revolutionary. It's been done before. The "Happy To Be Me" doll was released sometime in the late 80s/early 90s, and was touted as the doll that would oust Barbie. Yeah...never happened.
Probably because the doll was BUTT UGLY.

(image shamelessly stolen from
http://momdusaplayswithdolls.tumblr.com ... is-is-what)
Cheaply made, flimsy, easily broken, with the WORST face-up in the history of fashion dolls...yeah.
This is why my hopes are really high for Laminated...err, Lammily. Whatevs.
"Dolls love to be played with. They are lonesome if you leave them always in a box. How would you like to be left day after day alone, with no one to love you?"