by magkelly » Mon Apr 15, 2013 4:36 am
Bottom line is their customer base. FYI at times Mattel has done cute and more modern versions of Japanese, Chinese, Polynesian, Native American, and African Barbies. You know where they usually ended up? On the clearance shelf. There's a good reason they do this make those generic dolls that people love to criticize. They SELL. The SIS dolls cannot actually be found on the shelves in a lot of places because they don't sell enough to make it worth the stores carrying them. At the end of the season when the beach line dolls get marked down Niki and Steven are still there on the shelves and are usually sent back to Mattel because even on clearance they don't sell. It's the same in the Fashionista lines, and the Basics lines. The only "ethnic" doll that actually do somewhat well are the ones with the Kayla (now Raquelle) and Goddess sculpts.
People bitch, bitch, bitch about there not being enough dolls like this but even when Mattel goes out of their way to make them they don't buy enough of them to make the whole thing worthwhile. I'm kind of sick of it actually, the griping. IMHO, Mattel has no obligation to make yet more dolls that likely won't sell. FYI, those DOTW dolls are already being cleared out and from what I can tell about the only one that is selling is the Irish doll. Even the Chinese doll and the Indian doll, both of whom are actually quite beautiful, dumb costumes aside, are just sitting there. That's usually the case actually any Celtic doll they make sells out and the rest can easily be gotten for a pittance on clearance a few months later.
I don't even know why they bother with that line at all anymore. The whole line is just tired. I used to like that line a lot actually, go out of my way to buy the Celtic dolls in particular, but the last doll I even thought was vaguely worth the $25 price was the Scotland doll from 2009 and I haven't bought another one since. Not new anyway. I never did like the costumes much. I bought those more for their faces and their hair colors than for their costumes. They never even wear their original outfits.
Barbie's collector's stuff has gotten a bit pricey for my wallet lately. $25 is the minimum now for any doll with the collector's label on it and most of the better ones are selling for more than that. Can't even hardly buy a play line doll for less than $13 now and most of the recent Fashionistas and their outfits have been less than captivating. The newer outfits are not well made, the guy dolls are less articulated, and most of the new dolls I think look pretty dorky. They all look like they've been hitting the tanning booths and doing botox fairly regularly. I haven't bought but one Fashionista in the last couple of batches, a Kayla (Raquelle) and even then I ditched her clothes. It's all pretty stale. I'm a diehard Barbie collector and I literally can't find anything worth buying anymore.
If it wasn't for Monster High I think Mattel would be doing far less business than they are now. Their regular play line stuff is just not selling as well. Their collector's dolls aren't really going until they hit clearance. The only thing that is still flying off the shelves is the MH dolls and I hate to say this but even they are not selling like they were. I'm over at Target the other day and there are 3 werewolf sister packs, tons of CAM packs, and several Operettas, Spectras, and 5 doll kits, and tons of all of the new dolls from the various series, and while okay I didn't see Skelita or Jinafire I did see almost all of the rest of the dolls in the series and there are now dolls on that shelf that have been sitting there for months, like the Scary Tale dolls, that would have sold right out a year ago. If I were Mattel I'd be thinking hard about the next MH and not just resting on my laurels.
They're all doing the same thing though. I mean think about it. When did you last see a regular Bratz doll that was really exciting? The Bratzillas? The glow in the dark ones kind of revived my interest a bit but everything since then, yawn. The Disney Oz dolls, except for China Girl I just couldn't get interested enough to go there and all I see when I hit the Disney aisle besides that is same old same old. Smiling princesses. Every now and again you get a new one and she's cute, but after a while you've got them all and you're basically buying the same thing. The little alien dolls are cute, but I have yet to buy one. Ditto those girls with the big eyes and candy colored hair.
I can't wait to see what IDEX brings actually. I'm so utterly bored with it all. I'm just really hoping that something better will be released this year. As much as I love my little dolls I'm really experiencing a major case of ennui these days and it's not just Mattel. It's all of them. Even when it comes to the big kids, Tonner et all, they have me yawning. The whole industry it's just been so disappointing lately. The ideas are flat, the prices are way up. I think this is why I finally went towards BJD's. I'm just not feeling all that taken with anything else lately. I did and do love my China Girl but other than that I can't say I've been been all that into anything else in months.